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Using Artificial Intelligence (AI) Technologies for Business Planning and Decision-making

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Duration

2 weeks (3 hours per week)

Study method

Online

Provider

Coventry University

Entry requirements

This course is designed for individuals interested in artificial intelligence (AI) and its use in business.

Course overview

Learn how to move from data to knowledge that can inform your decision-making.

On this course, you will learn how AI technology and AI processes can help businesses with both human and automated business planning and decision-making.

As you learn the concepts of data sources, knowledge acquisition and types of machine learning algorithms, you will develop an understanding of the process of moving from data to knowledge. You will then explore how this process can be used to inform your professional decision-making and business planning.

Additional information

Modules you will cover include:

Data sources
Knowledge acquisition
Knowledge representation
Types of machine learning algorithms
Decision-making processes
Value creation

We are always happy to answer any questions you may have

Contact

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MIRA Technology Institute
MIRA Technology Park
1 Eastern Avenue
Nuneaton
CV10 0UX
Directions to MTI

Name	Domain	Purpose	Expiry	Type
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MUID	bing.com	Used widely by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains.	1 year	HTTP
atrk.gif	certify.alexametrics.com	This cookie is used to collect information on consumer behavior, which is sent to Alexa Analytics - Alexa Analytics is an Amazon company.	Persistent	Pixel
test_cookie	doubleclick.net	Used to check if the user's browser supports cookies.	1 Day	HTTP
IDE	doubleclick.net	Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.	1 year	HTTP
tr	facebook.com	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.	Session	Pixel
fr	facebook.com	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.	3 Months	HTTP
ads/ga-audiences	google.com	Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.	Persistent	Pixel
pagead/1p-user-list/#	google.com	Tracks if the user has shown interest in specific products or events across multiple websites and detects how the user navigates between sites. This is used for measurement of advertisement efforts and facilitates payment of referral-fees between websites.	Persistent	Pixel
AVPUID	imagazine.advertserve.com	Used to identify the visitor across visits and devices. This allows the website to present the visitor with relevant advertisement - The service is provided by third party advertisement hubs, which facilitate real-time bidding for advertisers.	1 year	HTTP
bcookie	linkedin.com	Used by the social networking service, LinkedIn, for tracking the use of embedded services.	2 years	HTTP
lissc	linkedin.com	Used by the social networking service, LinkedIn, for tracking the use of embedded services.	1 year	HTTP
lidc	linkedin.com	Used by the social networking service, LinkedIn, for tracking the use of embedded services.	1 Day	HTTP
UserMatchHistory	linkedin.com	Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.	29 days	HTTP
bscookie	linkedin.com	Used by the social networking service, LinkedIn, for tracking the use of embedded services.	2 years	HTTP
VISITOR_INFO1_LIVE	youtube.com	Tries to estimate the users' bandwidth on pages with integrated YouTube videos.	179 days	HTTP
YSC	youtube.com	Registers a unique ID to keep statistics of what videos from YouTube the user has seen.	Session	HTTP
yt-remote-device-id	youtube.com	Stores the user's video player preferences using embedded YouTube video	Persistent	HTML
yt-remote-connected-devices	youtube.com	Stores the user's video player preferences using embedded YouTube video	Persistent	HTML
yt-remote-session-app	youtube.com	Stores the user's video player preferences using embedded YouTube video	Persistent	HTML
yt-remote-cast-installed	youtube.com	Stores the user's video player preferences using embedded YouTube video	Persistent	HTML
yt-remote-session-name	youtube.com	Stores the user's video player preferences using embedded YouTube video	Persistent	HTML
yt-remote-fast-check-period	youtube.com	Stores the user's video player preferences using embedded YouTube video	Persistent	HTML
_uetvid	yumpu.com	Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.	Persistent	HTML
_uetvid_exp	yumpu.com	Contains the expiry-date for the cookie with corresponding name.	Persistent	HTML
_uetsid	yumpu.com	Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.	Persistent	HTML
_uetsid_exp	yumpu.com	Contains the expiry-date for the cookie with corresponding name.	Persistent	HTML

Name	Domain	Purpose	Expiry	Type
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_gid	miratechnologyinstitute.co.uk	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	1 Day	HTTP
_gat	miratechnologyinstitute.co.uk	Used by Google Analytics to throttle request rate	1 Day	HTTP

Name	Domain	Purpose	Expiry	Type
lang	ads.linkedin.com	Remembers the user's selected language version of a website	Session	HTTP
intercom-state-9e7fb24c6e48df	yumpu.com	Identifies the visitor across devices and visits, in order to optimize the chat-box function on the website.	Persistent	HTML
yumpu.flip_engine_state	yumpu.com	Used to optimize the website’s e-book/magazine reader. Collects information regarding page-number, zoom depth etc. and maintains these preferences across session.	Persistent	HTML

Name	Domain	Purpose	Expiry	Type
li_sugr	linkedin.com	---	3 Months	HTTP
AVP_UUID	umpu.com	---	Persistent	HTML